Available for remote opportunities

Funnel & Marketing Automation Specialist

From traffic to revenue. Without losing the signal in between.

Daniel Ambrosio Quintero Hernández

I design and ship funnels, CRM, automation and tracking systems that make every lead, handoff and commercial outcome visible.

Funnels · Marketing Automation · CRM · Tracking · Analytics · Custom Development

Based in Las Palmas de Gran Canaria, Spain
Languages Spanish — Native · English — B2
Portrait of Daniel Ambrosio Quintero Hernández
Operator profileMarketing × Systems
Revenue traced
DA / REV-01
01Trafficsource captured
02Leadintent identified
03Automationnext action
04CRMstage updated
05Revenueoutcome traced

Evidence, not adjectives

Proof before promises.

Commercial outcomes backed by experience in systems where reliability mattered every day.

Macroespeculador · Evergreen ≈€30K

Monthly recurring revenue represented by the membership I supported.

≈300 active membersevergreen model
Explore the Macroespeculador case
Naturgy · Critical Operations 8+

Years helping important gas and electricity processes keep running correctly.

Problems found. Data checked.fixes coordinated with the business
See the operational foundation

Positioning

Marketing systems with an operator’s mindset.

I help digital product businesses and marketing teams turn audiences into leads, customers and revenue.

I design and implement the infrastructure behind launches and evergreen growth: funnels, automation, CRM, tracking, analytics and custom integrations.

My differentiator is the combination of marketing, business and technology. Eight years supporting critical gas and electricity operations at Naturgy taught me to spot problems, keep data accurate and make sure important processes finish correctly.

Built for execution

Strategy becomes valuable when it ships.

My work connects the customer journey to the systems behind it—and keeps both visible to the team.

01
Design → deploy → monitor

Hands-on execution

I build, test, deploy and monitor the systems I design.

02
Signal → opportunity → revenue

Revenue thinking

I connect marketing activity to leads, opportunities and revenue—not just clicks.

03
Interface → integration → data

Technical depth

Enterprise IT experience helps me extend automation beyond standard tool limits.

04
Landing → CRM → reporting

End-to-end ownership

From landing page and tracking to CRM logic, follow-up and reporting.

Currently building

My own revenue infrastructure.

I am developing an internal platform that centralizes the journey from acquisition to commercial outcome across funnels, automation, CRM and advanced analytics.

Lead journey / unified view
SourceActionOutcome
01 / 08System dormant
A cobalt revenue signal crossing six glass stages and becoming emerald at the verified commercial outcome
INPUTAd / SourceUTM + channel
VISITLandingbehaviour
CAPTURELeadsegment
ACTIONFollow-upautomated
PIPELINEOpportunityCRM stage
OUTCOMESaleattributed
01

Which campaign generated this lead?

02

Was the lead contacted—and what happened next?

03

Which channels generate buyers, not just leads?

04

Did a critical automation fail?

Not just “How much did this lead cost?” Better “Which marketing activity actually generated revenue?”
01 / CONTROL

Observability by design

Build the workflow. Instrument the workflow.

Critical processes need more than a successful first run. They need checkpoints, visibility and a clear recovery path.

  • Trace each handoff
  • Detect silent failure
  • Recover with context
02 / OUTCOME

Attribution lens

Optimize for outcomes, not volume.

A lower cost per lead can still hide weak commercial performance. The useful question is which source produces qualified opportunities and customers.

Conceptual illustration — no client data shown.
  • Funnel analytics
  • Lead attribution
  • CRM
  • Segmentation
  • Sales follow-up
  • Process monitoring
  • Error detection
  • Revenue attribution

Selected work

Systems shipped into real businesses.

Launch, evergreen, ecommerce, lead generation and SaaS work—each connecting customer experience to operational infrastructure.

Case study 02Evergreen

Macroespeculador — Pau Ninja

Funnel Builder · Web Development · Automation

Visit Macroespeculador
macroespeculador.com / evergreenLive
Full Macroespeculador evergreen landing page
Evergreen revenue surface Complex expertise made navigable.

A complete long-form journey structured to educate, qualify and convert a specialist audience.

SignalEducationOfferMembership
Hover the page to inspect the full journey.
Context

Worked on the funnel infrastructure of an evergreen investment membership with approximately 300 active members, representing around €30K in monthly recurring revenue.

What I owned

Landing and sales pages, copy implementation, automation, integrations, customer-journey improvements and conversion-oriented technical delivery.

Why it matters

Hands-on experience in an evergreen model where acquisition, conversion and retention continuously contribute to recurring revenue.

Case study 03Ecommerce

AnonymousSIM — Pau Ninja

Ecommerce · Funnel · Web Development · Analytics

Developed the ecommerce infrastructure and funnel across WordPress, copy, SEO, analytics, tracking and conversion optimization. The project achieved its first sales during launch week.

WordPressSEOAnalyticsTracking
Case study 04Lead generation

Real estate acquisition system

Lead Generation · CRM · Automation

Plaza Farray / acquisitionProject
Full Plaza Farray real estate acquisition landing page
Property acquisition surfaceHover to explore the complete landing page.

Designed a customer-acquisition and CRM system for a real estate business: property-owner lead generation, landing pages, lead routing, commercial follow-up, automation and tracking.

Landing pagesCRMLead routingFollow-up
Case study 05SaaS product

OpositorTIC.es

Founder & Developer

Visit OpositorTIC
Founder-built product Strategy, interface and infrastructure under one owner.

From category positioning and product UX to subscriptions, automation and analytics.

PositionBuildMeasureLearn
Hover the page to inspect the full product story.
opositortic.es / productLive
Full OpositorTIC product landing page

I created a SaaS platform for candidates preparing Spanish public-sector IT examinations, taking it from product strategy and UX through full-stack delivery, automation, analytics and subscriptions.

IdeaProductDeployment3 paying usersbefore active promotion
Product strategyUXFull-stackSubscriptionsAnalyticsAI-assisted learning

Enterprise foundation

Eight years making sure important systems kept working.

Critical Energy Systems · NaturgySupport · quality · coordination with business teams
8 years

For eight years, I helped keep the systems behind Naturgy’s gas and electricity operations running. I found problems, checked that data matched, coordinated fixes and made sure critical processes completed correctly.

Problem detectionData checksProcess monitoringQuality assuranceIncident resolutionBusiness coordination

Earlier experience

Web developer

I started independently with client web projects before moving into enterprise IT—building responsive interfaces, analysing requirements, refactoring code and testing production work.

PHPLaravelMySQLWordPressHTMLCSSJavaScript

Capabilities

What I can put into production.

No proficiency scores. Just the disciplines and systems I use to move from acquisition to measurable outcomes.

Marketing & revenue

  • Funnel strategy
  • Marketing automation
  • Lead management
  • CRM workflows
  • Lifecycle thinking
  • Lead segmentation
  • Conversion optimization
  • Customer journey
  • Email automation

Data & tracking

  • GA4
  • Google Tag Manager
  • Meta Pixel & CAPI
  • UTM strategy
  • Funnel analytics
  • Revenue attribution
  • Conversion tracking
  • KPI monitoring

Technology

  • JavaScript / TypeScript
  • Next.js & Astro
  • Laravel & PHP
  • WordPress
  • SQL & PostgreSQL
  • Supabase
  • APIs
  • Vercel
  • Custom integrations

Operations

  • Production monitoring
  • Error detection
  • Root cause analysis
  • Process design
  • Documentation
  • QA & testing
  • Incident management
  • Production reliability

Languages & location

Native context. Remote reach.

Languages

SpanishNative
EnglishB2 — Upper-IntermediateCurrently studying and actively improving professional English.

Location

Las Palmas de Gran CanariaCanary Islands · Spain
Remote-readyWestern European Time

Start a conversation

Let’s build systems that move revenue.

Marketing Automation · Funnels · CRM · Tracking · Revenue Systems