Revenue generated during the first 24 hours of the launch.
Explore the Fashion Lab caseFunnel & Marketing Automation Specialist
From traffic to revenue. Without losing the signal in between.
Daniel Ambrosio Quintero Hernández
I design and ship funnels, CRM, automation and tracking systems that make every lead, handoff and commercial outcome visible.
Funnels · Marketing Automation · CRM · Tracking · Analytics · Custom Development
Positioning
Marketing systems with an operator’s mindset.
I help digital product businesses and marketing teams turn audiences into leads, customers and revenue.
I design and implement the infrastructure behind launches and evergreen growth: funnels, automation, CRM, tracking, analytics and custom integrations.
My differentiator is the combination of marketing, business and technology. Eight years supporting critical gas and electricity operations at Naturgy taught me to spot problems, keep data accurate and make sure important processes finish correctly.
Built for execution
Strategy becomes valuable when it ships.
My work connects the customer journey to the systems behind it—and keeps both visible to the team.
Hands-on execution
I build, test, deploy and monitor the systems I design.
Revenue thinking
I connect marketing activity to leads, opportunities and revenue—not just clicks.
Technical depth
Enterprise IT experience helps me extend automation beyond standard tool limits.
End-to-end ownership
From landing page and tracking to CRM logic, follow-up and reporting.
Currently building
My own revenue infrastructure.
I am developing an internal platform that centralizes the journey from acquisition to commercial outcome across funnels, automation, CRM and advanced analytics.
Which campaign generated this lead?
Was the lead contacted—and what happened next?
Which channels generate buyers, not just leads?
Did a critical automation fail?
Not just “How much did this lead cost?” Better “Which marketing activity actually generated revenue?”
Observability by design
Build the workflow. Instrument the workflow.
Critical processes need more than a successful first run. They need checkpoints, visibility and a clear recovery path.
- Trace each handoff
- Detect silent failure
- Recover with context
Attribution lens
Optimize for outcomes, not volume.
A lower cost per lead can still hide weak commercial performance. The useful question is which source produces qualified opportunities and customers.
Conceptual illustration — no client data shown.Selected work
Systems shipped into real businesses.
Launch, evergreen, ecommerce, lead generation and SaaS work—each connecting customer experience to operational infrastructure.
Fashion Lab — Tamara Press
Funnel Builder · Marketing Automation · Tracking · Custom Development
Explore the real pages and the operational layer behind the campaign.
Built key parts of the funnel and technical infrastructure behind the Fashion Lab launch.
Funnel architecture, high-performance landing pages, lead capture and segmentation, automation, CRM workflows, lead routing, attribution, tracking, monitoring and custom development.
I developed an internal application that centralizes launch data so the team can trace which campaigns and lead sources produce commercial outcomes—not only a lower CPL.
Macroespeculador — Pau Ninja
Funnel Builder · Web Development · Automation
A complete long-form journey structured to educate, qualify and convert a specialist audience.
Worked on the funnel infrastructure of an evergreen investment membership with approximately 300 active members, representing around €30K in monthly recurring revenue.
Landing and sales pages, copy implementation, automation, integrations, customer-journey improvements and conversion-oriented technical delivery.
Hands-on experience in an evergreen model where acquisition, conversion and retention continuously contribute to recurring revenue.
AnonymousSIM — Pau Ninja
Ecommerce · Funnel · Web Development · Analytics
Developed the ecommerce infrastructure and funnel across WordPress, copy, SEO, analytics, tracking and conversion optimization. The project achieved its first sales during launch week.
Real estate acquisition system
Lead Generation · CRM · Automation
Designed a customer-acquisition and CRM system for a real estate business: property-owner lead generation, landing pages, lead routing, commercial follow-up, automation and tracking.
OpositorTIC.es
Founder & Developer
From category positioning and product UX to subscriptions, automation and analytics.
I created a SaaS platform for candidates preparing Spanish public-sector IT examinations, taking it from product strategy and UX through full-stack delivery, automation, analytics and subscriptions.
Enterprise foundation
Eight years making sure important systems kept working.
For eight years, I helped keep the systems behind Naturgy’s gas and electricity operations running. I found problems, checked that data matched, coordinated fixes and made sure critical processes completed correctly.
Earlier experience
Web developer
I started independently with client web projects before moving into enterprise IT—building responsive interfaces, analysing requirements, refactoring code and testing production work.
Capabilities
What I can put into production.
No proficiency scores. Just the disciplines and systems I use to move from acquisition to measurable outcomes.
Marketing & revenue
- Funnel strategy
- Marketing automation
- Lead management
- CRM workflows
- Lifecycle thinking
- Lead segmentation
- Conversion optimization
- Customer journey
- Email automation
Data & tracking
- GA4
- Google Tag Manager
- Meta Pixel & CAPI
- UTM strategy
- Funnel analytics
- Revenue attribution
- Conversion tracking
- KPI monitoring
Technology
- JavaScript / TypeScript
- Next.js & Astro
- Laravel & PHP
- WordPress
- SQL & PostgreSQL
- Supabase
- APIs
- Vercel
- Custom integrations
Operations
- Production monitoring
- Error detection
- Root cause analysis
- Process design
- Documentation
- QA & testing
- Incident management
- Production reliability
Languages & location
Native context. Remote reach.
Languages
Location
Start a conversation
Let’s build systems that move revenue.
Marketing Automation · Funnels · CRM · Tracking · Revenue Systems



